Take2Eton’s GEMMA Recognised for Innovation in Event and Group Travel Technology
Take2Eton Group’s innovative event and group travel platform, GEMMA, has earned a place on the Business Travel Magazine’s coveted 2026 Tech Hotlist for its ability to make sophisticated event technology more accessible, flexible and transparent.
The annual Tech Hotlist list showcases technology innovations and innovators shaking up the business travel sector. It recognises the best technology providers, products and initiatives in corporate travel.
The meetings and events industry has long faced a technology divide: powerful event management platforms often come with enterprise-level price tags, putting them beyond the reach of many organisations. GEMMA is changing that.
Designed and built in-house, GEMMA delivers the sophisticated functionality of premium event technology while offering a flexible, scalable pricing model that allows clients to access only the features they need. Whether supporting a simple delegate registration process or managing a complex global air lift or event programme, GEMMA adapts to both operational requirements and budget, making advanced event technology accessible to organisations of every size.
Its standout innovation is complete financial transparency. Through live dashboards, clients can monitor event budgets in real time, tracking spend as bookings are made, understanding cost per traveller, monitoring room allocations and analysing financial performance before costs escalate.
Integrated directly with the GDS and client event platforms via API, GEMMA automates delegate registration, securely captures traveller information, delivers live flight updates and continuously refreshes manifests every 30 seconds. By combining automation, real-time intelligence and affordable scalability, GEMMA is democratising event technology and setting a new benchmark for how meetings and events should be managed.
“We’re proud to see GEMMA recognised on this year’s Tech Hotlist. This is a huge achievement and a special acknowledgement of the innovation and collaboration between our tech, product and events teams in bringing GEMMA to life,”
said Julie Oliver, CEO, Take2Eton Group.
