Global independent travel management company Take2Eton Group has appointed Max Hensser as its newly-created Chief Customer Experience Officer, effective 10 September 2026.
Hensser joins Take2Eton following a long and respected 20+ year career at Reed & Mackay, where he held a number of senior leadership roles across sales, business development and client relationship management. Most recently, he served as Global Director of Client Experience, a position he held since 2022. Earlier roles included Director of UK Sales, where he played a key role in driving business growth and strengthening client partnerships.
Reporting to Julie Oliver, CEO of Take2Eton Group, Hensser’s remit includes enhancing the client experience, deepening strategic partnerships, and supporting the delivery of the company’s growth strategy.
The newly created role reflects Take2Eton’s continued investment in customer experience as a strategic differentiator. Hensser’s extensive experience in developing long-term client relationships will support the company’s growth across its existing customer base while contributing to the continued expansion of its client portfolio across multiple industry sectors.
Chris Thelen, Founder + Chairman of Take2Eton Group, said: “Max’s appointment marks a pivotal moment for Take2Eton as we enter the next chapter of our growth journey. This year will be a significant time of transformation for the business, and I am incredibly excited about the experience, energy and perspective Max will bring to the team. His appointment reflects our ambition for the future and the many opportunities ahead as we continue to evolve, grow and strengthen the value we deliver for our clients.”
Julie Oliver, CEO of Take2Eton Group, said: “We are delighted to welcome Max to Take2Eton in this newly created leadership role. He brings a wealth of industry expertise and commercial acumen. His proven knowledge of client engagement, partnership development, and strategic growth will be an enormous asset as we continue to evolve and strengthen our global offering.”
Max Hensser said: “I’m excited to be joining Take2Eton at such an important stage in its growth. I’ve long admired Chris’ entrepreneurial spirit and have enormous respect for Julie Oliver, having worked closely with her for many years at Reed & Mackay. Take2Eton has earned an outstanding reputation for delivering exceptional service through talented people supported by innovative technology. I’m looking forward to building on those strong foundations, enhancing the customer experience even further and helping the business continue to grow by developing deeper, longer-lasting relationships with our clients.”
